About the Authors:
Tom Tullis

Thomas S. (Tom) Tullis is Vice President of Usability and User Insight at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company's User Experience department; its facilities include a state-of-the-art Usability Lab. Prior to joining Fidelity, Tom held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Tullis received a B.A. from Rice University, an M.A. in experimental psychology from New Mexico State University, and a Ph.D. in engineering psychology from Rice University. During his 30+ years of experience in human-computer interface studies, he has published more than 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight U.S. patents and is an Adjunct Professor at Bentley University.

Contact: Tom@MeasuringUX.com.