Top Ten Myths About Usability

Keynote Presentation by Tom Tullis
World Usability Day
Simmons College, Boston, MA
November 12, 2009

PDF of Complete Presentation

Summary:

Myth #1: Usability is just common sense Myth #2: Usability is just about making things look nice
Myth #3: Usability can't be measured Myth #4: Usability means usability for the "average" person
Myth #5: Usability doesn't have any real impact on our world Myth #6: Usability costs too much
Myth #7: This must be usable because we built it in Flash (or AJAX, etc) Myth #8: Usability is a fad. This too shall pass.
Myth #9: Usability doesn't impact the bottom line Myth #10: Usability only applies to computers and web sites.

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